It seems that cryptocurrency is not having the best of times as Google, Facebook, and several popular social media websites ban coin ads but here are alternative marketing strategies that really work especially if you have a crypto coin to launch.
Cryptocurrency Marketing Alternative Options
Luckily for all of us, there are many alternatives that everyone who is dealing with cryptocurrency can use. That is the reason why I want to go through each one.
Web Design
The first and the essential thing to do before you launch your crypto coin is to develop and manage a website. Look for a relevant web design and create an online platform for your potential investors to know everything there is to know about your coin. This is also your chance to convince them why they should consider investing in your currency, the benefits it has, and the potential future of your coin. You cannot expect anyone to find out about your coin and invest into it unless you tell them through sufficient resources.
Direct Messaging
This is just another highly-efficient way to get the word out about your future cryptocurrency. Many people will ignore a marketing email even before they read it, so there go all the efforts you put into creating an engaging email marketing campaign. The better solution is to collect targeted mobile numbers of potential users and send marketing texts directly to them. Mobile messages are more likely to be read and usually receive a great response from interested users. You can hire an SMS marketing company or software for the task.
Press Releases (PR)
Use the popular news and PR services to get the word out about your upcoming digital coin. There is a number of online Press Release websites, including some dedicated cryptocurrency PR agencies, that allows users to publish news and updates about new coins. They have a huge number of readers who are always looking for information about new cryptocurrencies in the market. This can help you build a network of interested users and investors.
Bitcoin Communities
Including the official bitcoin community, there are a number of other communities where you can further promote your new coin offering. First of all, you need to find the relevant community websites and join them. Before you start talking about your own currency, you first need to build a trust by participating in ongoing discussions. Then, you can officially introduce your coin, its history, benefits, future and other details to the community users. If they are interested, they will ask questions for which you can provide answers accordingly.
Cryptocurrency trading strategy Reddit Reddit is a social news and content sharing website where new content, including text, images, and links are shared by users. You can join the website and start sharing news and updates about your own coin on specific communities called subreddits. But before that, you should try to involve in the ongoing discussions to gain some user trust. Once you have that, you can even consider starting your own subreddit and promote your coin there. Just make sure not to over-promote or share a lot of links altogether.
Email Marketing
This is a form of direct marketing. Depending on the quality of email campaigns, it can help produce amazing results. Email marketing involves sending targeted marketing emails about your new product launch, offers, etc., to specific people. This is a really good strategy to spread the information about your new coin. However, you need to build an email list first and include only the people who might actually be interested in your product. Then, you can hire an email marketing service or software to get started.
Affiliate Marketing
This is a type of marketing in which other people or businesses, called affiliates, send traffic or visitors to your website/blog in exchange for a commission.
Here’s how to do it.
First, you need to start an affiliate campaign on your cryptocurrency website. You will pay a commission to affiliates who bring new signups (or any other activity) through their own marketing efforts. The idea is that these professional affiliates may know more people and have better networks than you do and can help you generate more traffic to your site.
Reputation Management
The main task of an online reputation management company is not just to build and maintain a positive reputation for the target company but also they are responsible for removing any negative publicity. While you are in the process of developing a crypto coin, your competitors may have been planning to destroy your brand reputation in any way possible. Through effective reputation management, you can build a clear and positive public perception of your brand offerings.
