Marketers spend a lot of their time on making plans for the future. They become more motivated when they get that sense of control. Yet, things are not always going to be as we imagine. While we make plans, the things on the market are changing and improving.
That’s why I always say the perfect plan does not exist! The world is changing a lot faster than before thanks to the development of Internet technology. In only one day new trends could show up and your business strategy would become useless.
In the always-on world, you need to change your mindset and attitude in order to become better than your competition. More precisely, you and your team need to work on a scrappy way of thinking!
You already know that marketing is all about sending a valuable message to the world. Yet, it is wrong constantly try to get things perfect. Instead, you need to focus your energy and knowledge on getting things done!
I would like to share 3 useful tips with you that will help you defeat marketing’s greatest enemy!
Become a Reliable Source of Information
Every person on this planet has some source of information he trusts. Those sources are usually websites or personal blogs that share valuable content for their target audience. One of the solutions you could use is to develop your brand with trust and valuable content.
Yet, this could be your biggest advantage and disadvantage at the same time. For instance, your audience will appreciate you if you share valuable and trusty content. They would want to become part of your “community”, and they will interact with your sources of information.
Still, when you establish a brand, the quality of your content needs to remain the same! The competition is going to be tough, and your readers and potential customers will have outrageous demands. That means you have to be an expert and leader of the industry/field you are dealing with.
The best first step would be to find your micro-niche that will confirm your knowledge and experience about a certain topic. After you confirm your credibility to talk about something, you can always expend the topics you will talk about!
However, expending your topic is also a responsible process. I have noticed that marketers are making a common mistake. They usually go off-topic because of their lack of inspiration. Your target audience is made of like-minded people that have similar or the same interests as you. If you provide them with the wrong pieces of information, they won’t be your loyal fans anymore.
Besides, there is a big chance you will start sharing unreliable content. That move could cost you a lot!
Follow the Trends
I already said we live in the always-on world. That means you need to actively share content for your readers. Your audience is hungry for new pieces of information, and they want to improve their knowledge constantly.
However, it is not always easy to discover which content would satisfy your customers the most. Because of that, you need to develop a feedback channel where you will get a clear answer on which content you should share in real-time. The answers you get will give you directions on how you should develop your marketing strategy.
Let’s imagine something viral has happened in your niche. Use every tool you have to talk about that subject. For instance, make a vlog where you will explain everything your customers would like to know about the breaking news. Write a few paragraphs and share that content on your blog, or send it to their e-mails. Use social media accounts to connect with your followers and hear their opinions.
Follow the trends, always! You can’t allow to yourself that your pieces of information are not fresh. If you do not do that, your competitors will. Guess who is going to be a winner in this battle?
My suggestion is to follow trendsetters on their social media accounts. You will be able to find many useful pieces of information to analyze. Of course, pick the ones that are related to your field of business!
Dress Your Team for Success
Marketing leaders in the whole world are not capable to achieve success all alone. It is crucial for their success that a successful team is behind them. Your team needs to think and act as one person!
First of all, think about the structure of your team. Determine the strengths and weakness your team has. Explain to them that every marketing team needs to strive to become agile. You cannot allow that your team members are not all pulling in the same direction. Reorganize your team so they could be agile and react in real-time!
Every moment you delay to publish something new could cost you a lot. Do not ever forget to use scrappy and always-on approach. That is the formula for successful marketing!
