Chatbots are one of the newest tools that could help you improve your business. The machine learning technology is becoming more and more popular daily. These tools will help you communicate with your customers in a lot better way. Besides that, it will improve the overall user experience on your website.
Still, I always like to say that the perfect tool doesn’t exist. Chatbots also have their advantages and disadvantages. That is the reason why I want to analyze them carefully and explain to you how this innovative tool could help you.
Types of Chatbots
Before we start, you should know that there are 2 different types of chatbots
- Chatbots Based on Artificial Intelligence
- Fixed Chatbots
The first type constantly improves thanks to the interaction with your customers. They usually come with advanced design.
I suppose that the name of the second type explains everything. This sort offers limited help. More precisely, it gives solutions to questions that are repetitive. Because of that, a big number of marketers and website owners avoid to use them.
Advantages of Chatbots
Even if your startup has the best customer service in the world, the number of clients you can serve is limited. There are 4 advantages of using this sort of tool
You will Reduce Your Costs
This doesn’t mean you should completely avoid using humans as customer services. Yet, the demand for employees is going to be much lower. You won’t have to spend money on salaries and you can use that money to invest it in some other things.
Availability
Every business owner knows that time is one of the biggest enemies you can have. It is difficult to organize everything in a proper way. Chatbots will handle multiple queries you have at any moment. Your customer will be satisfied if he doesn’t need to wait for an answer. For instance, he wants to ask how to use the product he bought. He doesn’t need to wait for commercial to see the instructions; your “program” will give him an answer.
Learning and Updating
Al-based chatbots are made to learn from interactions they have with the customers. Imagine that you need to hire a new employee. He needs to pass the “training” before becoming effective and productive. The “machine” will do that independently!
P.S. We already have some companies that are trying to develop a voice chatbot services. This could bring a completely new way of communication between startups and their customers. That is the reason why I suggest you start researching which program is going to satisfy your needs. Follow the design trends and see which one you would like to see on your website
Disadvantages of Chatbots
There are not so many that I could mention. Yet, there are some minor disadvantages that you should know.
Wrong Answers
We already said that fixed programs will know to answers the questions that you teach them to answer. If that type of program gets a question that you didn’t teach him to answer, he will get stuck. Many customers will get upset because of that and there is a big chance you will lose some of your clients.
Installation Costs
This sort of program is definitely something valuable on the market. That is the reason why you should be ready to spend some money on the installation. However, do not worry; it worth every penny that you spend.
Bad Memory
The program is still not capable to remember the conversation he had with customers. Users will have to write the same things over and over again if they want to find out something else. Still, I hope that programmers are going to change and improve this small “issue”.
