Digital marketing is the most impressive way to drive traffic to your website, generate sales qualified leads, and engage your buyer personas. But to do this without working strategy is practically impossible. In order to develop a relevant digital marketing strategy, the following key points that should be considered at first:
- What is your budget for digital marketing?
- How to provide the best return on investment (ROI)?
- Which channels should get high-quality leads?
- What to do to engage your buyer persona?
- How to measure the success?
Create premium content
Before starting your work on content, be sure that it will work to gain the awareness, generate leads, and boost your sales. This means that the written topics should be valuable for your target audience and make them to do a certain action. And, please don’t expect quick results; you need to be focused on both short-term and long-term results. Here are the most trendy types of content.
- Infographics as a part of visual content is easy to take, and this will increase the traffic to your website and decrease bounce rate and stimulate for call to action.
- Blogging includes research articles and blog posts that contain hashtags and keywords that are being searched by your target audience. Thanks to blogging, you may increase your leads by 67% and get 97% more links to your website.
- Video Content is one of the most supportive forms of media content, and this trend will stay with us for a long time. People prefer to go through product features through videos, and in fact customers would rather watch a video content than texting. This is a very effective content marketing hack not only for lead generation but also helps to boost sales. To know more about content marketing hacks, look through the Ultimate Beginner’s Guide to Content Marketing [2021]
Ran Ads on Social Media
For sure, most of your potential customers are using social media, and it is worth to interact with them through LinkedIn, Facebook, and Twitter or Instagram social platforms. Your ads running on these channels can bring you a remarkable success by engaging in new leads and driving sales. Of course, when we are talking about paid social ads you will need to narrow down your target audience to specific personas according to their age, gender and interests. Test your creatives and messages as you would do with an ad billboard on the street. Be sure that your social ads tie to their landing page and the whole content of the ad matches to the info on the landing page. In addition, keep in mind the following points:
- Develop a messaging presenting a simple problem and solution.
- Have multiple creative options to stay interesting and avoid ad exhaustion.
- Use your content advantages to make a channel for new leads and inquiries.
- Focus on progress over perfection.
Here it is some statistics data on what platform it is preferable to run paid ads.
Email Marketing is important
Since you have collected contact details of your new generated leads like emails, the next step is to develop email marketing campaigns to continue nurturing them. Thanks to effective email marketing strategy, you can turn your existing customers into loyal fans and current prospects into customers. By the way, do you know that email delivers the highest ROI?
Look through the following tips to develop a worth strategy.
- Segment and personalize your receipts
- Position your content according to your leads’ current lifecycle stage
- Monitor the engagement process and track the movement from one lifecycle stage to the another.
- Before sending your emails, test multiple subjects and content body.
Organize webinars
Did you know that one webinar could generate over 1,000 leads? Host webinars by inviting guest speakers or organize interviews with happy customers. Nowadays, webinars are one of the best way to present your product or service and increase sales. Before organizing a successful webinar, check out the following points:
- Choose the right topic by studying your target audience, their issues, and how your product or service can solve their issues.
- Make a webinar promotional plan, because you need at least 1-2 week to engage and interest your audience
- Send thematic promotional emails and reminders and run social ads promoting your coming webinar.
- After the webinar, make sure you have the idea of follow-up emails and further promotions materials to keep the connection with your participators.
Drive a Growth Strategy
Growth strategy means to check and test everything you are doing during your customer’s journey. Identify what causes lead generation and then shape up a sale. Start with mapping your buyer journey and align your further digital marketing strategy with that. Here are some actions you can do:
- A/B testing headlines and CTAs to compare multiple versions to identify which one converts better. Test only one element at a time (e.g., long vs. short copy, images vs. no images, red vs. blue button, etc.).
- Stay informed on the latest marketing tactics and relevant marketing trends in your industry.
- Focus on data to remain competitive. Use Google Analytics and other online tools such as Heap Analytics and Mixpanel to understand your current and historical data.
- Personalize your emails per segment and develop multiple content bunches to see which one drives the best quality of leads.
Final Thoughts
You need to understand that good digital marketing vs great digital marketing is not only the difference in budget you are going to spend. It is the demonstration of real problem-solving. You need to focus on selling a solution by explaining why it is important for your buyer using every possible way. Peoples are buying from people. Put yourself in the client’s shoes by developing your strategy and be true to your strategy.
