Mobile advertising is a type of marketing communication that helps you to promote and spread awareness of your business products and services. It can also be considered as a form of online advertising, which comes with a better approach to end users. This creative strategy is utilized by several types of businesses to promote their products and services. It is a process of communicating smartphone consumers for business’s products and services. As a part of mobile marketing, it is beneficial for app marketing also.
As a business, you can directly approach your consumer with the help of mobile advertising. The days of winning over your customers’ hearts based solely on the quality of your product or service are over. As mobile advertising grows, businesses need to make the mobile customer experience their number one priority. That’s why big name retailers such as Starbucks are investing in loyalty and messenger apps to provide customers with 24/7 support. Besides, the rise of mobile technology means customers are more comfortable than ever making purchases without the help of a sales rep. With ninety percent of consumers expecting access to self-service customer service portals, failure to provide such capabilities means you risk losing them to a competitor that does. In the future mobile advertising, the mobile ads will be dramatically more targeted based on acute Geo-location and purchase/browsing history.
Mobile advertising, therefore, is the perfect platform for the coming generation; also it is set to redefine the way brands market to their customers. In the world today there is a massive societal change taking place where the consumer wants gratification and solutions immediately rather than a long drawn out sales process. If the producer can’t directly deliver answers, there is a higher possibility that the consumer will move on to a competitor who can. Mobile allows you to tap into that expectation and provide immediate results that are not only highly targeted but uses behavioral indicators, pinpoint locations, and copious amounts of user data to immediately deliver what the client wants at an individual level. Platforms like Apple’s Siri and Amazons Alexa will become the gold standard for doing business because people want instant answers and they don’t want to spend time endlessly searching for the products they want.
However, mobile advertising has to be more specific and personalized to grow, or it will meet its end. Lots of audiences do not like advertising and according to research, about three hundred and nine million people globally, use ad blocking technology on mobile websites with the number steadily growing. For the mobile advertisement to be more personalized and relevant and also to increase audience engagement, a system has to be built that would keep an eye on user behavior. A lot of development is required to create a custom solution that would predict the user’s choices and preferences as well as suggest methods of advertising through mobile phones for individual users. These personalized messages would be more efficient making reliable and relevant suggestions to the audience for which new laws about the legitimacy of products have to be formulated. Whatever may be the changes in technology, the fundamentals of advertising don’t seem to change.
Imagine watching a video that’s unknowingly explicitly customized for you, while you’re waiting for your favorite YouTube star or TV show. With all the ad blockers and ad tech data around today, there is a growing need to create genuinely captivating, memorable, and shareable video advertisements that are not intrusive, inauthentic, or unnatural. This change is just beginning because it’s tough to impress consumers with general purpose advertisements, but then engaging videos are desperate to break away from watching. The Dynamic video is a newly developing industry that empowers advertisers to create millions of uniquely customized videos in real time, with personalized product placements and advertisements embedded directly into each video. If that continues, there is a possibility that during the next decade, advertisers just won’t waste their money to reach semi-specific audiences, because with that they have all the tools needed to directly target the consumers who are most interested in their products and services with uniquely interesting media that’s truly meaningful to each person.
Mobile in the future will be defined by all or any media experience that is portable, and the advertising experiences that support the medium will be completely immersive, as it will be driven by advancements in virtual and augmented reality. It’s hard to predict the hardware that will make it; it could be smartphones, watches or something we haven’t even imagined; also it will be portable like mobile phones so a consumer can be anywhere and have access to online shopping as long as the internet is available to them. Mobile advertising is not only growing, instead it is profitably flourishing. With this growth, the future of the mobile market promises to be improved with each passing day for the mobile application industry. Many big enterprises are taking considerable steps in mobile advertising and app marketing, as they are getting several fantastic opportunities that are helping in the growth of their business. Businesses are taking an interest in applying new strategies in application marketing and advertising.
So, here are few trends followed by these big companies that are shaping the mobile advertisement;
Native Advertising: This concept uses device-specific information for targeted ad campaigns. Also, it is very beneficial for in-app environments such as Instagram, Twitter, and Facebook.
Mobile Video Advertising
Mobile video advertising is the most famous and fastest growing advertising format in the mobile advertising industry. The well-known marketers and advertisers prefer mobile video advertising to promote their products and services. Advertisers can develop creative video advertisements for smartphones which are supported by multiple video formats. Besides, they can share those video ads on several social media platforms such as Facebook, Twitter, Google+, etc. It gradually enhances the consumer reach.
Mobile Gaming
In this era of the smartphone, there is a various number of possible activities that you can perform with the help of your smartphone. By going with research, it reveals that users spend a sizeable amount of time in mobile gaming. Mobile gaming has gained the attention of the marketers and advertisers, and this gives a thumbs-up to multiple businesses all across the world. Gaming ad experience is very efficient and efficient in-app advertising platform.
Mobile Chats And Coupons
Nowadays, mobile chats have become the most preferred way to communicate with any brand. This enables smartphone users to connect with the brand, ask queries, request services, make purchases, etc. Mobile coupon is the perfect way to create interaction with the user. They can be allowed to redeem the coupons for online shopping, in-app purchases, etc.
Application Promotion
Application promotion has become more accessible to mobile advertising. Paid application discovery and installing new marketing campaigns are becoming very popular each passing day. It helps the advertisers in targeting the right audience that gradually enhances the growth of their business.
Utilization Of Wearables
Wearables have become the new favorite thing on the planet. It comprises fitness bands, smart watches, etc. Consumers have emotional touch with these wearables and gadgets. Companies use these gadgets to promote their business utilizing mobile advertising.
