Ad Blockers
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Digital Marketing Updates
How Native Ads Defeated Banner Ads
Native ads, with their strategic placement and high click-through-rates, are outperforming traditional banner ads, marking a necessary shift in digital advertising strategies.
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Digital Marketing Tips
Impact Of Ad Blockers On The Market
In the last one year, consumers have begun to question the value of online advertising and whether ads have any relevance or add anything of value to the online viewing experience. This has been evidenced by the ever-increasing adoption of ad blockers — browser extensions that prevent ads from being displayed. PageFair estimates the use of ad blockers grew globally…
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