Everyone waits for Black Friday and Cyber Monday because they believe these are the best days to shop, and I am sure you too. But before moving forward, check Black Friday 2020 stats, which will be very useful for sure.
Did you know that during this shopping festive you can expect +25% increase by cooperating with influencers? The point is, that influencers being celebrated figures share 52% more buyable products in the prior period to Black Friday or Cyber Monday. Since they themselves can get revenue by sharing these posts with their audience looking for advice. This is where social media influencer comes to play. A visionary marketer can practice pre-Black Friday Influencer Marketing to share a word about his product.
Now let’s develop the one-page strategy for such campaigns.
Start in Good Time
Year by year Black Friday sales seem to start earlier and earlier, so if you are planning to do an influencer marketing campaign, plan before about six to seven weeks to be sure you have a content place in the influencers’ calendars. Negotiations, product procurement and shipment and of course content creation takes a lot of time. Planning ahead, you’ll be sure that your campaigns are on track and content will be posted on time. Let’s consider the following points when planning influencer marketing campaigns:
- What you’re going to promote?
- Who are your audience?
- Which is the best platform for your product promotion?
- Which influencer will work for your campaign?
- What is your budget?
- What are your expectations of outcomes?
Extend Shopping Holidays
Shopping season is not just starting and ending with Black Friday, it lasts till the end of the year, so while planning the content sharing strategy, keep in mind to share one before sale, one during the sale periods and 2-3 posts later before Christmas. Such an approach will enable to keep the audience engaged and gives them a longer period for shopping.
Announce Coming Sales
We all know Black Friday and Cyber Monday as a sales period, sales announcements are still relevant. Choose 10 to 15 on-brand influencers to increase your sales. With a help of influencers you can communicate unique discount codes which they can offer to their audience, thus attracting new consumers for you, and help you track how to can benefit from your influencer’s reach.
Visual Content Matters
According to several sources, video is the most popular content on social media, regardless of the platform. The best example is Instagram with its IGTV – the fastest-growing social platform among celebrities and not only. Could you imagine more perfect channel?
During the Black Friday season with the support of influencers you can create video content about coming holidays looks, gifts for family members, travel packages and much more ideas. Unboxing videos or tutorials add value to the product and provide consumers with useful and informative content.
You just need to understand how your customers can benefit from your product or service during the coming holidays and communicate it through influencers.
Check this out to know how to create a visual content to get 1000 shares.
Use buying features
Instagram has a pretty good buying features intended for conversion. During the promotion with Influencers, it is worth to use the swipe up and product tag options in the posts or stories. This will help buyers find and purchase the products right from their feed. For example, you can have a good mix of platforms like YouTube, Instagram, and Twitter to show your products with different kind of content and reach a various audience.
Wrapping Things Up
According to Hubspot, 71% of consumers said they prefer to go shopping based on references taken from social medias, and Influencer Marketing helps brands spread positive word of mouth and drive Black Friday campaigns.
Cooperating with influencers for your Black Friday sales, you will create a genuine excitement, increase brand awareness and your conversion rates. And of course, don’t forget about gifts and discounts from influencers, that will give you higher returns.
