Congratulations, you have developed a great product!!! But how to monetize it? Nobody knows about its excellent features, and you have no idea how to start selling. So what can you do about it? You just have to start with the marketing plan. Every kind of promotion online, printed, email, mobile, social networks or even door-to-door should be planned. Marketing plan is the result of your marketing strategy, your roadmap, that will help you achieve your business goals step-by-step. But before going ahead, let me underline, that there are different marketing plans. Now we’ll list the most common, and you’ll choose the one that most closely resembles your needs.
- Quarterly or Annual Marketing Plans: Such a kind of plan usually involves the list of all marketing activities for a certain period.
- Paid Marketing Plan: This plan refers to paid strategies and implies paid campaigns like Google Ads, native advertising, PPC, or paid promotions in social media.
- Social Media Marketing Plan: This plan covers all the tactics, campaigns, and channels for promotions through social platforms.
- Content Marketing Plan: This plan highlights all the activities used for promotion through the content
- Product Launch Marketing Plan: This plan is used when you are launching a new product or service and involves the list of activities needed to announce about your product.
When you decide what marketing plan you need, it’s time to go through the following steps:
- Define your business goals
- Identify your buyer personas
- Plan your content strategies
- Determine your marketing budget
- Identify your competitors
- Identify the members of your plan and their responsibilities
- Define a KPI for these goals
To facilitate your work, let me introduce you to the following three mobile applications that can help you identify your needs, learn about your competitors, and create a cost-effective marketing plan:
Marketing Plan App
Price: $9.99 for iOS, $7.99 for Android.
The app is available for iOS and Android, and it is suitable for a smaller, mobile phone screen. Thanks to this app you will be able to
This app can help you create everything from market analysis to determining your marketing budget. Simply fill in the blanks, save the document as a PDF or Word, then email to export or print right from your device.
Marketing Plan & Strategy
Price: Free
This is one of the best app to learn how to market and promote your business for iOS. It provides:
- 10+ marketing tutorials on online marketing, search marketing, social media marketing, how to get press, create your website, and much more.
- Get expert help and advice from a real person by asking unlimited number of questions about how to market and promote and grow your business.
- Get interactive planning tools to help you plan your marketing campaigns.
You can create plans for promoting your business privately. And lastly, you can get our help and advice to help you work on your marketing plan.
MarketMyBiz
Price: Free
This app is completely free and designed both for the iPad or Android Tablet. It is the Australian Government’s MarketMyBiz app to create a marketing plan for your business. Thought it isn’t as wide-ranging as the Marketing Plan app, but the navigation is user-friendly.
It includes a section that helps you understand weaknesses and helps you create a plan to address each one. When you’re finished, the app compiles your answers into a simple report that can be printed from the tablet or email as a PDF.
From newbies to professionals, from small business to large enterprises, every marketer needs to have a plan, a roadmap for effective marketing campaigns.
